GTM2026 Agenda

Breakfast & Networking

Welcome Remarks
Welcome, and the question your room spends the day answering.

Stage Talk & Table Task
First block. A short stage talk sets the problem, then your table builds an answer and defends it to the room.

Break
Break & Expo conversations.

Stage Talk & Table Task
Second block. Same format, harder problem. By now the room is arguing.

Lunch & Networking

Stage Talk & Table Task
Third block. The afternoon moves from what changed to what you actually do about it..

Break

Stage Talk & Table Task
Fourth block. The last build of the day, and the one that goes on stage.

Table Presentations
Tables present what they built. A panel of operators pushes back, live.

Closing Remarks
What you are taking back Monday.

Networking
GTM2026 opening reception. All four Circles in one room.

Which of your foundations still hold, now that AI has rebuilt all four? Blocks: people, tech, ownership, selling motions. Plus a featured session on comp and equity.

Standalone CMO, or marketing under revenue — and what the org looks like either way. Blocks: people, tech, the cross-functional seam, and the moat.

In development. Runs panels, table talks and a benchmark study rather than the four-block build, and closes earlier than the other three.

The function survives. The job gets rewritten — into what? Blocks: trust, orchestration, architecture, governance. Plus a featured session on pricing instrumentation.