September 28 - October 1 New York City

1,000 GTM operators.
4 days.
One room.

Come for the strategies. Stay for the conversations.
If you’re an executive (VP+) GTM operator, this is your room.

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Executive life doesn’t have to be isolating.

  • Meet 1,000 VP+ execs tackling the same challenges you have.
  • Join rooms having honest convos about parts of the job you’ll never see online.
  • Dive into strategic topics only an operator could understand.

From private dinners to executive summits, Pavilion events are designed for candor. These rooms are where in-seat leaders pressure-test thinking with like-minded peers.

Featured Speaker

The person who wrote the book on disruption is taking the keynote stage at GTM2026.

geoffrey moore

 

Geoffrey
Moore

Author, Speaker, Advisor

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Ten years taught us something simple…

Your real advantage is still the people walking beside you. To celebrate 10 years of Pavilion, we’ve built GTM2026 around 10 essentials every operator needs right now.

10 real relationships

The kind you text when things go sideways — not people you politely “connect” with and never speak to again.

10 ideas worth trying

Practical, operator-tested ideas you can bring straight to your team without a six-week implementation cycle.

10 moments of clarity

Those rare gut-check insights that reset how you lead, how you prioritize, and how you show up.

Experience the room

Exit the echo chamber.
Enter the room.

Every vendor claims an AI edge. Every dashboard promises AI clarity. Every LinkedIn post has the AI silver bullet. Behind closed doors? Operators are still figuring it out. Which process to let AI automate vs. where to inject human judgement.

In a market shifting this quickly, access to real people is your leverage.

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What you can expect this year

  • Test your GTM strategy for 2027 against peers in the market.
  • Operator-only rooms where real numbers, real misses, and real pipeline models get dissected.
  • Cut through AI slop and get clear on what to automate, what to protect, and what really drives revenue.
  • Frameworks you can leverage in your next board meeting.
  • Sync with peers who own the number and aren’t pretending it’s easy.

2026 Agenda

Discover the featured keynotes, stage sessions, group discussions, and other event activities. Anticipate additional announcements as we get closer to the event.

Day 1

8:00 AM – 8:55 AM

Registration & Breakfast

9:00 AM – 9:40 AM

Opening Keynote
The theme, the goals, and the next ten years of Pavilion.

9:45 AM – 10:25 AM

Keynote
Where AI is actually taking go-to-market.

10:30 AM – 10:55 AM

Fireside Chat
Building influence through relationships. You don't need a bigger network. You need a deeper one.

11:00 AM – 11:25 AM

Break & Expo

11:30 AM – 12:10 PM

Breakout Sessions
Three rooms. Marketing through change, leading through AI uncertainty, and your new board.

12:15 PM – 1:25 PM

Lunch & Networking

1:30 PM – 2:10 PM

Breakout Sessions
Three rooms. Building a GTM engine that delivers, a cross-functional panel, and sales culture now.

2:15 PM – 2:55 PM

Breakout Sessions
Three rooms. Building a GTM engine that delivers, a cross-functional panel, and sales culture now.

3:00 PM – 3:25 PM

Break & Expo

3:30 PM – 4:10 PM

Breakout Sessions
Three rooms. AI, partnerships, and the monetization gap.

4:15 PM – 4:40 PM

Closing Keynote
Leading at the front lines through real disruption.

4:45 PM

Closing Remarks

Day 2

8:30 AM – 8:55 AM

Breakfast & Networking

9:00 AM – 9:10 AM

Opening Keynote
What day one taught us, and what we build on.

9:15 AM – 9:55 AM

Keynote
Geoffrey Moore on the main stage.

10:00 AM – 10:40 AM

Break & Networking

10:45 AM – 11:25 AM

Breakout Sessions
Three rooms. Build, buy or partner, the CCO playbook for AI, and getting found by a model.

11:30 AM – 12:10 PM

Breakout Sessions
Three rooms. Real buyer language, fractional leadership, and sales and marketing together.

12:15 PM – 1:25 PM

Lunch & Networking

1:30 PM – 2:10 PM

Breakout Sessions
Three rooms. Metrics that grow, a pipeline panel, and one more to come.

2:15 PM – 2:55 PM

Breakout Sessions
Three rooms. The data angle, selling through M&A, and how revenue teams learn.

3:00 PM– 3:40 PM

Panel Discussion
Four AI founders. The closing panel.

3:45 PM

 Closing Remarks

Day 1

8:00 AM – 8:55 AM

Registration & Breakfast

9:00 AM – 9:40 AM

Opening Keynote
The theme, the goals, and the next ten years of Pavilion.

9:45 AM – 10:25 AM

Keynote
Where AI is actually taking go-to-market.

10:30 AM – 10:55 AM

Fireside Chat
Building influence through relationships. You don't need a bigger network. You need a deeper one.

11:00 AM – 11:25 AM

Break & Expo

11:30 AM – 12:10 PM

Breakout Sessions
Three rooms. Marketing through change, leading through AI uncertainty, and your new board.

12:15 PM – 1:25 PM

Lunch & Networking

1:30 PM – 2:10 PM

Breakout Sessions
Three rooms. Building a GTM engine that delivers, a cross-functional panel, and sales culture now.

2:15 PM – 2:55 PM

Breakout Sessions
Three rooms. Building a GTM engine that delivers, a cross-functional panel, and sales culture now.

3:00 PM – 3:25 PM

Break & Expo

3:30 PM – 4:10 PM

Breakout Sessions
Three rooms. AI, partnerships, and the monetization gap.

4:15 PM – 4:40 PM

Closing Keynote
Leading at the front lines through real disruption.

4:45 PM

Closing Remarks

Day 2

8:30 AM – 8:55 AM

Breakfast & Networking

9:00 AM – 9:10 AM

Opening Keynote
What day one taught us, and what we build on.

9:15 AM – 9:55 AM

Keynote
Geoffrey Moore on the main stage.

10:00 AM – 10:40 AM

Break & Networking

10:45 AM – 11:25 AM

Breakout Sessions
Three rooms. Build, buy or partner, the CCO playbook for AI, and getting found by a model.

11:30 AM – 12:10 PM

Breakout Sessions
Three rooms. Real buyer language, fractional leadership, and sales and marketing together.

12:15 PM – 1:25 PM

Lunch & Networking

1:30 PM – 2:10 PM

Breakout Sessions
Three rooms. Metrics that grow, a pipeline panel, and one more to come.

2:15 PM – 2:55 PM

Breakout Sessions
Three rooms. The data angle, selling through M&A, and how revenue teams learn.

3:00 PM– 3:40 PM

Panel Discussion
Four AI founders. The closing panel.

3:45 PM

 Closing Remarks

8:00 AM – 8:55 AM

Registration & Breakfast

9:00 AM – 9:10 AM

Welcome Remarks
How Women of Pavilion started, and how the day works.

9:15 AM – 10:00 AM

Panel & Workshop
Building influence through relationships. You don't need a bigger network. You need a deeper one.

10:05 AM – 10:35 AM

Panel Discussion
Leading and growing revenue without abandoning yourself.

10:45 AM – 11:15 AM

Solo Talk
The messy middle. Successful on paper, and asking what's next.

11:20 AM – 11:50 AM

Solo Talk
Carving your own path as the company changes around you.

11:55 AM – 12:25 PM

Panel Discussion
Leading in the AI era. Trust, adaptability, and human judgment.

12:30 PM – 1:30 AM

Lunch & Networking

1:35 PM – 1:45 PM

Afternoon Remarks

1:50 PM – 2:10 PM

Solo talk
Negotiating like you've already won. Advocate from evidence, not permission.

2:15 PM – 3:00 PM

Panel Discussion
Turning AI into business and personal results.

3:20 PM – 3:50 PM

Solo Talk
Naming bias out loud. The language, the ask, and a peer in your corner.

3:55 PM – 4:25 PM

Table Discussions
Small groups. Five questions, off the record.

4:30 PM – 5:00 PM

Panel Discussion
Boardroom-ready. Protecting performance and people at once.

5:05 PM – 5:15 PM

Closing Remarks
The themes worth carrying forward.

5:15 PM  onwards

Networking

 

8:00 AM – 8:55 AM

Breakfast & Networking

9:00 AM – 9:25 AM

Welcome Remarks
Welcome, and the question your room spends the day answering.

9:30 AM – 10:25 AM

Stage Talk & Table Task
First block. A short stage talk sets the problem, then your table builds an answer and defends it to the room.

10:30 AM – 10:40 AM

Break
Break & Expo conversations.

10:45 PM – 12:10 PM

Stage Talk & Table Task
Second block. Same format, harder problem. By now the room is arguing..

12:15 PM – 12:55 PM

Lunch & Networking

1:00 PM – 2:25 PM

Stage Talk & Table Task
Third block. The afternoon moves from what changed to what you actually do about it..

2:30 PM – 2:40 PM

Break

2:45 PM – 4:10 PM

Stage Talk & Table Task
Fourth block. The last build of the day, and the one that goes on stage.

4:15 PM – 4:50 PM

Table Presentations
Tables present what they built. A panel of operators pushes back, live.

4:55 PM – 5:15 PM

Closing Remarks
What you are taking back Monday.

5:30 PM  onwards

Networking
GTM2026 opening reception. All four Circles in one room.

 

What Each Room Works On

CRO Circle

Which of your foundations still hold, now that AI has rebuilt all four? Blocks: people, tech, ownership, selling motions. Plus a featured session on comp and equity.

CMO Circle

Standalone CMO, or marketing under revenue — and what the org looks like either way. Blocks: people, tech, the cross-functional seam, and the moat.

CEO Circle

In development. Runs panels, table talks and a benchmark study rather than the four-block build, and closes earlier than the other three.

RevOps Circle

The function survives. The job gets rewritten — into what? Blocks: trust, orchestration, architecture, governance. Plus a featured session on pricing instrumentation.

The Glasshouse

660 12th Ave Floor 6, New York, NY 10019

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We have a room for everyone.

Leading up to GTM2026 we’re hosting Circles and Women’s Summit to dive into the challenges you face every day.



Join a space where the realities of being a woman are understood.

Hear the hard-won lessons other women in GTM have learned. A one-day event for 150 executive women driving GTM forward. Limited seats. First come, first served.

Reserve your spot

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CMO • CRO • CEO • Revops

A one-day event for CEOs, CMOs, CROs, and RevOps executives to connect with their peers, learn from the sharpest in the market, and accelerate their careers into 2027. Limited seats. First come, first served.

Register Now

What your peers are saying about GTM.

Save your spot. There’s only 286 left.

Events are one of the ways Pavilion brings operators together. Showing up is what turns connection into something real.

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Thank you to our 2026 sponsors.

 

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When & Where

September 28 - October 1, 2026

The Glasshouse

660 12th Avenue, Floor 6

New York, NY 10019

 


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